Memorable customer experiences : a research anthology /
Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research...
| Други автори: | Lindgreen, Adam., Vanhamme, Joelle., Beverland, Michael. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Farnham, England ; Burlington, VT :
Gower,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=292745 |
| Подобни документи: |
Print version::
Memorable customer experiences. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=292745 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.5 .M457 2009eb |
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