Memorable customer experiences : a research anthology /
Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research...
Други автори: | Lindgreen, Adam., Vanhamme, Joelle., Beverland, Michael. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Farnham, England ; Burlington, VT :
Gower,
℗♭2009.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=292745 |
Подобни документи: |
Print version::
Memorable customer experiences. |
Резюме: |
Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers. |
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Физически характеристики: |
1 online resource (xx, 295 pages) : illustrations |
Библиография: |
Includes bibliographical references and index. |
ISBN: |
9780566092077 0566092077 |