Местоположение: Building a buzz :

Корично изображение

Електронна книга

Building a buzz : libraries & word-of-mouth marketing /

Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.

Основен автор:	Barber, Peggy.
Други автори:	Wallace, Linda K.
Формат:	Електронна книга
Език:	English
Публикувано:	Chicago : American library association, 2010.
Предмети:	Libraries > Marketing. Libraries > Public relations. Libraries > United States > Marketing > Case studies. LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General. United States > . Electronic books. Electronic books > Case studies. Case studies.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308786
Подобни документи:	Print version:: Building a buzz.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308786

Провери в Paniza Library, AUBG	Сигнатура:	Z716.3 .B37 2010eb