Корично изображение Електронна книга

Building a buzz : libraries & word-of-mouth marketing /

Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.

Основен автор: Barber, Peggy.
Други автори: Wallace, Linda K.
Формат: Електронна книга
Език: English
Публикувано: Chicago : American library association, 2010.
Предмети:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
United States > .
Electronic books.
Electronic books > Case studies.
Case studies.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308786
Подобни документи: Print version:: Building a buzz.
Съдържание:
  • Word of mouth vs. word-of-mouth marketing
  • The power of word-of-mouth marketing
  • How to build a buzz
  • When and where to buzz
  • WOMM at work : reports from the front lines
  • Power pack.

Подобни библ. документи