Creating and managing superior customer value /
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value...
| Други автори: | Woodside, Arch G., Golfetto, Francesca., Gibbert, Michael. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
[Bingley, Eng.] :
Emerald Jai,
2008.
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| Серия: |
Advances in business marketing & purchasing ;
v. 14. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=283953 |
| Подобни документи: |
Print version::
Creating and managing superior customer value. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=283953 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5410 .A38 v. 14eb |
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