Review of marketing research. Volume 6 /
| Други автори: | Malhotra, Naresh K. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
℗♭2010.
|
| Серия: |
Review of marketing research,
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316410 |
| Подобни документи: |
Print version::
Review of marketing research. Volume 6. |
Съдържание:
- Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra
- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner
- Measuring customer lifetime value : models and analysis / Dipak C. Jain
- Learning models / Pradeep K. Chintagunta
- Customer co-creation : a typology and research agenda / Aric Rindfleisch
- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein
- Service-dominant logic : a review and assessment / Yi He. Marketing in a world with costs of price adjustment / Sourav Ray.