Media economics : applying economics to new and traditional media /
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues chang...
| Основен автор: | Hoskins, Colin. |
|---|---|
| Други автори: | McFadyen, Stuart., Finn, Adam, 1946- |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474532 |
| Подобни документи: |
Print version::
Media economics. |
| Резюме: |
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change. |
|---|---|
| Физически характеристики: |
1 online resource (356 pages) : illustrations |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 331-336) and index. |
| ISBN: |
9781452264332 1452264333 9781452233109 1452233101 |