Media economics : applying economics to new and traditional media /
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues chang...
| Основен автор: | Hoskins, Colin. |
|---|---|
| Други автори: | McFadyen, Stuart., Finn, Adam, 1946- |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474532 |
| Подобни документи: |
Print version::
Media economics. |
Съдържание:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.