Effective advertising : understanding when, how, and why advertising works /
"Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. I...
| Основен автор: | Tellis, Gerard J., 1950- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2004.
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| Серия: |
Marketing for a new century.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474275 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474275 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5823 .T273 2004 |
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