Advertising cultures /
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cul...
| Други автори: | Malefyt, Timothy Dwight deWaal., Moeran, Brian, 1944- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Berg,
2003.
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| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=204118 |
| Подобни документи: |
Print version::
Advertising cultures. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=204118 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5823 .A1685 2003eb |
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