Местоположение: How advertising works

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Електронен

How advertising works the role of research /

Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.

Други автори:	Jones, John Philip.
Формат:	Електронен
Език:	English
Публикувано:	Thousand Oaks, Calif. : Sage Publications, ℗♭1998.
Предмети:	Advertising > Research. Advertising. Publicite Publicite > Recherche. BUSINESS & ECONOMICS > Advertising & Promotion. Reclame. Marktonderzoek. Werbeforschung. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474102
Подобни документи:	Print version:: How advertising works.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474102

Провери в Paniza Library, AUBG	Сигнатура:	HF5823 .H58 1998eb