Advertising cultures /
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cul...
| Други автори: | Malefyt, Timothy Dwight deWaal., Moeran, Brian, 1944- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Berg,
2003.
|
| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=204118 |
| Подобни документи: |
Print version::
Advertising cultures. |
Съдържание:
- Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr.
- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran
- How advertising makes its object / Steven Kemper
- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella
- Advertising, production and consumption as cultural economy / Daniel Miller
- Imagining and imaging the other: Japanese advertising international / Brian Moeran
- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen
- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt
- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien
- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny
- Afterword: Looking forward, looking back / Marietta L. Baba.