Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm.
| Основен автор: | Rajkovic, Tanja. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Frankfurt :
Lang, Peter, Internationaler Verlag der Wissenschaften,
2011.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=488044 |
| Подобни документи: |
Print version::
Innovation Strategies in New Product Development : Balancing Technological, Marketing and Complementary Competencies of a Firm. |
Съдържание:
- 1 Introduction 11; 1.1 Subject and objective 14; 1.2 Methodology 15; 1.3 Structure 16; 2 Innovation and theory of endogenous growth 19; 3 Innovation and firm competitiveness 25; 3.1 Innovation in high technology versus low- and mediumtechnology industries 27; 3.2 Specifics of service innovation 29; 3.3 Innovative performance 30; 3.3.1 Incremental and radical innovation 32; 3.3.2 Technological and market turbulence 34; 3.4 Lisbon strategy and innovative activity in the European Union 35; 3.4.1 Community Innovation Survey
- Slovenia 38; 3.4.2 Technology leaders and followers 39.
- 4 Theories of competitive advantage 434.1 Resource-based theory 43; 4.2 Dynamic capabilities theory 45; 4.3 Competence-based theory 46; 5 Firm competencies and competitive advantage 49; 5.1 Competencies as a source of competitive advantage 53; 5.2 Competencies as drivers of innovation in the R & D function 57; 5.3 Previous empirical studies 60; 5.4 Technological competencies 65; 5.5 Marketing competencies 67; 5.6 Complementary competencies 69; 6 Model of competencies as antecedents of innovative performance and subsequent effect on business performance 73; 6.1 Operational model 73.
- 6.2 Methodology and survey design 766.3 Variables 81; 6.4 Data 85; 6.4.1 General company data 88; 6.4.2 R & D activities and the production function 90; 6.4.3 Aggregate R & D company data 92; 6.5 Innovative performance based clustering 94; 6.6 Structural models 101; 6.7 Structural models of competencies and innovative performance 103; 6.8 Extensions of the baseline model 113; 6.8.1 Complementary competencies as interaction between technological and marketing competencies 113; 6.8.2 Extension of the baseline model for business performance 117; 6.8.3 Sampling bias 120.
- 6.8.4 Moderating effects of environmental turbulence 1287 Conclusion 137; 7.1 Contribution to theory and practice 139; References 143; Appendices; A Comparison of the contemporary strategic management approaches 165; B Studies aimed at developing the theory of competencies 166; C Questionnaire 170; D Dendrogram 181; E Comparison of object classification with hierarchical Ward's procedure and K-means method into 3 clusters 182; F PLS structural model analysis for the incremental innovation model of innovative performance 183.