Marketing scales handbook multi-item measures for consumer insight research. Volume 7 /
Основен автор: | Bruner, Gordon C., 1954- |
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Формат: | Електронен |
Език: | English |
Публикувано: |
Fort Worth, Texas :
GCBII Productions,
℗♭2013.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=756267 |
Подобни документи: |
Print version::
Marketing Scales Handbook, Volume 7 : Multi-Item Measures for Consumer Insight Research. |
Физически характеристики: |
1 online resource (xvi, 406 pages) |
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ISBN: |
9780615846064 0615846068 9781299754898 1299754899 |