Brand zero : the complete branding guide for start-ups /
If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author&...
| Основен автор: | Tai, Jacky, 1970- (Author) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Singapore :
Marshall Cavendish Business,
[2013]
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=672266 |
| Подобни документи: |
Print version::
Brand zero |
| Резюме: |
If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. |
|---|---|
| Физически характеристики: |
1 online resource. |
| ISBN: |
9789814516747 9814516740 |