Consumer marketing 2014-2015 /
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also exam...
| Основни автори: | Miller, Richard K. 1946- (Author), Washington, Kelli D., (Author) |
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| Автор-организации: | Richard K. Miller & Associates, (Author) |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Loganville, GA :
Richard K. Miller & Associates,
[2014]
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| Издание: | Third edition. |
| Серия: |
RKMA market research handbook series.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=715063 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=715063 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.1 .M55 2014eb |
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