9 brand shaastras : nine successful brand strategies to build winning brands /
Markets dont decline, they shift says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as Shaastras, he highlights important truths that each marketer must kno...
| Основен автор: | Kapoor, Jagdeep, 1960- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
℗♭2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278135 |
| Подобни документи: |
Print version::
9 brand shaastras. |
| Резюме: |
Markets dont decline, they shift says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as Shaastras, he highlights important truths that each marketer must know to build healthy brands. Beginning from the Need Shaastra, which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the Heed Shaastra) and brand market share growth strategy (or the Breed Shaastra). Through a stepw. |
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| Физически характеристики: |
1 online resource (117 pages) : illustrations |
| ISBN: |
9788132101826 8132101820 |