The handbook of marketing research : uses, misuses, and future advances /
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
| Автор-организация: | Sage Publications., Sage eReference (Online service) |
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| Други автори: | Grover, Rajiv, 1953-, Vriens, Marco. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭2006.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 |
| Подобни документи: |
Print version::
Handbook of marketing research. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.2 .H286 2006eb |
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