Местоположение: The New Cultures of Food :

Електронна книга

The New Cultures of Food : Marketing Opportunities from Ethnic, Religious and Cultural Diversity.

The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues...

Пълно описание

Основен автор:	Lindgreen, Adam.
Други автори:	Hingley, Martin K.
Формат:	Електронна книга
Език:	English
Публикувано:	Farnham : Ashgate Pub., 2009.
Серия:	Food and Agricultural Marketing.
Предмети:	Ethnic food industry. Food > Social aspects. Food preferences. Minority consumers. Food. BUSINESS & ECONOMICS > Economics > Macroeconomics. POLITICAL SCIENCE > Economic Conditions. BUSINESS & ECONOMICS > Commerce. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Sales & Selling > General. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421320

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421320

Провери в Paniza Library, AUBG	Сигнатура:	HD9333.A2 HD9333.A2N49 2009

The New Cultures of Food : Marketing Opportunities from Ethnic, Religious and Cultural Diversity.

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