The New Cultures of Food : Marketing Opportunities from Ethnic, Religious and Cultural Diversity.
The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues...
| Основен автор: | Lindgreen, Adam. |
|---|---|
| Други автори: | Hingley, Martin K. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Farnham :
Ashgate Pub.,
2009.
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| Серия: |
Food and Agricultural Marketing.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421320 |
| Резюме: |
The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape. |
|---|---|
| Физически характеристики: |
1 online resource (345 pages). |
| ISBN: |
9780754681496 0754681491 1282242954 9781282242951 |