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Review of marketing research. Vol. 10

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experien...

Пълно описание

Други автори: Malhotra, Naresh K.
Формат: Електронен
Език: English
Публикувано: Bingley, U.K. : Emerald, 2013.
Серия: Review of marketing research,
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