Cover Image Book

Product planning and management : designing and delivering value /

Main Author: Moore, William L. 1946-
Other Authors: Pessemier, Edgar A., 1922-
Format: Book
Language: English
Published: New York : McGraw-Hill, c1993.
Series: McGraw-Hill series in marketing
Subjects:
Check holdings at Paniza Library, AUBG Call Number: HF5415.153 .M66 1993