Hey, Whipple, squeeze this : a guide to creating great ads /
"Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, d...
| Основен автор: | Sullivan, Luke. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
Wiley,
c2008.
|
| Издание: | 3rd ed. |
| Серия: |
Adweek series
|
| Предмети: | |
| Онлайн достъп: |
Contributor biographical information Publisher description Table of contents only |
| Резюме: |
"Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry." "Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real-world look inside the big agencies and examines the industry's best and worst ads - from the hilarious to the horrid. You'll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories."--BOOK JACKET. |
|---|---|
| Физически характеристики: |
xiv, 329 p. : ill. ; 23 cm. |
| Библиография: |
Includes bibliographical references (p. [311]-321) and index. |
| ISBN: |
9780470190739 (pbk.) 0470190736 (pbk.) |