Hey, Whipple, squeeze this : a guide to creating great ads /
"Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, d...
| Основен автор: | Sullivan, Luke. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
Wiley,
c2008.
|
| Издание: | 3rd ed. |
| Серия: |
Adweek series
|
| Предмети: | |
| Онлайн достъп: |
Contributor biographical information Publisher description Table of contents only |
Съдържание:
- Salesmen don't have to wear plaid : selling without selling out
- A
- Sharp pencil works best : some thoughts on getting started
- A
- Clean sheet of paper : making an ad - the broad strokes
- Write when you get work : making an ad - some finer touches
- In the future, everyone will be famous for 30 seconds : some advice on making television commercials
- But wait there's more! : does direct-response TV have to suck?
- Radio is hell, but it's a dry heat : some advice on working in a tough medium
- Big honkin' ideas : hitting on every cylinder
- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge
- Only the good die young : the enemies of advertising
- Pecked to death by ducks : presenting and protecting your work
- A
- Good book or a crowbar : some thoughts on getting into the business
- Making shoes versus making shoe commercials : is this a great business of what?