Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and...
Пълно описание
| Основен автор: |
Kaputa, Catherine, 1948- |
| Формат: |
Книга
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| Език: |
English
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| Публикувано: |
Boston :
Nicholas Brealey Pub.,
2012.
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| Предмети: |
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