Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and...
| Основен автор: | Kaputa, Catherine, 1948- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston :
Nicholas Brealey Pub.,
2012.
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| Предмети: |
| Резюме: |
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4]. |
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| Физически характеристики: |
xxii, 272 p. ; 23 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9781857885811 (pbk.) 1857885813 (pbk.) |