Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and...
| Основен автор: | Kaputa, Catherine, 1948- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston :
Nicholas Brealey Pub.,
2012.
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| Предмети: |
Съдържание:
- What's the brand idea?
- The alchemy of the brand entrepreneur
- Power positioning
- The making of a brand's verbal identity
- Creating your brand's look and feel
- Pimp my brand!
- Brand big! : boldly marketing the brand
- Company culture : one team with one dream
- What's your pitch?
- Take the "work" out of networking
- From small business to big brand.