The shift : the transformation of today's marketers into tomorrow's growth leaders /
Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo o...
| Основен автор: | Davis, Scott M., 1964- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
San Francisco, CA :
Jossey-Bass,
℗♭2009.
|
| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=280577 |
| Подобни документи: |
Print version::
Shift. |
| Резюме: |
Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America. "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" Tony Hsieh, CEO, Zappos.com. "The Shift is a great 'how-to book' for Visionar. |
|---|---|
| Физически характеристики: |
1 online resource (xxvii, 236 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 217-220) and index. |
| ISBN: |
9780470473375 0470473371 9780470473399 0470473398 9780470473382 047047338X |