The shift : the transformation of today's marketers into tomorrow's growth leaders /
Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo o...
| Основен автор: | Davis, Scott M., 1964- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
San Francisco, CA :
Jossey-Bass,
℗♭2009.
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| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=280577 |
| Подобни документи: |
Print version::
Shift. |
Съдържание:
- THE SHIFT: The Transformation of Today's Marketers into Tomorrow's Growth Leaders; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; Preface: It's All About Growth; Introduction: Preparing to Make The Shift; Chapter 1: THE FIRST SHIFT From Creating Marketing Strategies to Driving Business Impact; Chapter 2: THE SECOND SHIFT From Controlling the Message to Galvanizing Your Network; Chapter 3: THE THIRD SHIFT From Incremental Improvements to Pervasive Innovation; Chapter 4: THE FOURTH SHIFT From Managing Marketing Investments to Inspiring Marketing Excellence.