Advertising basics! : a resource guide for beginners /
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis....
| Основен автор: | Vilanilam, John V. |
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| Други автори: | Varghese, A. K. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305660 |
| Подобни документи: |
Print version::
Advertising basics! |
| Резюме: |
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in. |
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| Физически характеристики: |
1 online resource (xi, 200 pages) |
| Библиография: |
Includes bibliographical references ([159]-160) and index. |
| ISBN: |
9788132103905 8132103904 |