Advertising basics! : a resource guide for beginners /
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis....
| Основен автор: | Vilanilam, John V. |
|---|---|
| Други автори: | Varghese, A. K. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305660 |
| Подобни документи: |
Print version::
Advertising basics! |
Съдържание:
- How it all began
- Conventional advertising and ad agencies
- The new ad agency
- the stress is on client servicing
- On to copy, folks!
- The craft of advertising copywriting
- Writing for radio, television, and film
- Advertising in the ICT age : the future.