The everything guide to writing copy /
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, a...
| Основен автор: | Slaunwhite, Steve. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Avon, Mass. :
Adams Media,
℗♭2007.
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| Серия: |
Everything series.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=417796 |
| Подобни документи: |
Print version::
Everything guide to writing copy. |
| Резюме: |
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:Write compelling headlines, tag lines, and leadsAvoid common copywriting mistakesStrengthen brand developmentStart a freelance copywriting businessWrite copy for all media-print, radio, TV, and Web sitesWhethe. |
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| Физически характеристики: |
1 online resource (xii, 305 pages). |
| Библиография: |
Includes bibliographical references (pages 299-300) and index. |
| ISBN: |
9781440524042 1440524041 9781440524035 1440524033 |