The everything guide to writing copy /
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, a...
| Основен автор: | Slaunwhite, Steve. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Avon, Mass. :
Adams Media,
℗♭2007.
|
| Серия: |
Everything series.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=417796 |
| Подобни документи: |
Print version::
Everything guide to writing copy. |
Съдържание:
- The Top Ten Traits of Killer Copy
- Introduction
- 1.
- : What Every Copywriter Needs to Know
- 2.
- : A Sales, Marketing, and Public Relations Primer
- 3.
- : Planning a Copywriting Project
- 4.
- : Get Writing
- 5.
- : Ingredients of Highly Successful Copy
- 6.
- : The Copywriter's Bag of Tricks
- 7.
- : Headlines, Body Copy, and More
- 8.
- : Copywriting Mechanics
- 9.
- : Writing Advertising Copy
- 10.
- : Writing Direct Marketing Copy
- 11.
- : Writing Internet Copy
- 12.
- : Writing Sales Communications Copy
- 13.
- : Writing PR Copy
- 14.
- : Writing Customer Communications Copy
- 15.
- :Writing Marketing Communications Copy
- 16.
- : Writing Branding Copy
- 17.
- : Special Copywriting Situations
- 18.
- : Conquering Common Copywriting Problems
- 19.
- : Getting a Job as a Copywriter
- 20.
- :Hanging Out Your Own Shingle
- Appendix A.
- : Glossary
- Appendix B.
- : The Copy Review Checklist
- Appendix C.
- : Resources.