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Handbook of relationship marketing

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.

Други автори: Sheth, Jagdish N., Parvatiyar, Atul.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks : Sage Publications, ℗♭2000.
Серия: Marketing Ser.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473746
Подобни документи: Print version:: Handbook of relationship marketing.