Handbook of relationship marketing
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.
| Други автори: | Sheth, Jagdish N., Parvatiyar, Atul. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭2000.
|
| Серия: |
Marketing Ser.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473746 |
| Подобни документи: |
Print version::
Handbook of relationship marketing. |
Съдържание:
- The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth
- Relationship marketing : the U.K. perspective / Adrian Payne
- The IMP perspective : assets and liabilities of business relationships / Hakan Hakansson and Ivan J. Snehota
- Relationship marketing : the Nordic school perspective / Christian Gronroos
- The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar
- Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry
- Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar
- Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap
- An integrated model of buyer-seller relationships / David T. Wilson
- Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham
- Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar
- Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton
- Membership customers and relationship marketing / Thomas W. Gruen
- Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy
- Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas
- Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens
- Supplier partnering / John T. Mentzer
- Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan
- Organizing for relationship marketing / Ian Gordon
- Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe
- Customer profitability : analysis and design issues / Kaj Storbacka
- Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth
- Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth.