Корично изображение Електронен

Handbook of relationship marketing

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.

Други автори: Sheth, Jagdish N., Parvatiyar, Atul.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks : Sage Publications, ℗♭2000.
Серия: Marketing Ser.
Предмети:
Relationship marketing.
Relatiemarketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Kundenmanagement > Marketing > Handbuch.
Beziehungsmanagement.
Marketing.
Aufsatzsammlung.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473746
Подобни документи: Print version:: Handbook of relationship marketing.
Резюме: This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.
Физически характеристики: 1 online resource (xvi, 660 pages) : illustrations.
Формат: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Библиография: Includes bibliographical references and index.
ISBN: 9781412973670
1412973678
9781452231310
1452231311

Подобни библ. документи