Корично изображение Книга

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /

Основен автор: Zaichkowsky, Judith Lynne, 1951-
Формат: Книга
Език: English
Публикувано: Westport, Conn. : Quorum Books, 1995.
Предмети:
Brand name products > Marketing > Management.
Consumer behavior.
Trademarks.
Industrial property.
Marketing > Law and legislation.
Imitation > Case studies.
Produits de marque > Marketing > Gestion.
Consommateurs > Comportement.
Marques de commerce.
Propriété industrielle.
Marketing > Droit.
Merken.
Merkenrecht.
Industriele eigendom.
Imitatie.
Consumentengedrag.
Marketing > Role of > Brand names
Провери в Paniza Library, AUBG Сигнатура: HF5415.13 .Z35 1995

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