Описание: Defending your brand against imitation :

Книга

Основен автор:	Zaichkowsky, Judith Lynne, 1951-
Формат:	Книга
Език:	English
Публикувано:	Westport, Conn. : Quorum Books, 1995.
Предмети:	Brand name products > Marketing > Management. Consumer behavior. Trademarks. Industrial property. Marketing > Law and legislation. Imitation > Case studies. Produits de marque > Marketing > Gestion. Consommateurs > Comportement. Marques de commerce. Propriété industrielle. Marketing > Droit. Merken. Merkenrecht. Industriele eigendom. Imitatie. Consumentengedrag. Marketing > Role of > Brand names

Физически характеристики:	xvii, 184 p. : ill. ; 22 cm.
Библиография:	Includes bibliographical references and indexes.
ISBN:	0899308295 (alk. paper) 9780899308296 (alk. paper)