Hey, Whipple, squeeze this : a guide to creating great ads /
Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media.
| Основен автор: | Sullivan, Luke. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
2008.
|
| Издание: | 3rd ed. |
| Серия: |
Adweek series
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=219863 |
| Подобни документи: |
Print version::
Hey, Whipple, squeeze this. |
| Резюме: |
Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media. |
|---|---|
| Описание на библ. документ: |
"Adweek book." |
| Физически характеристики: |
1 online resource (xiv, 329 pages) : illustrations. |
| Библиография: |
Includes bibliographical references (pages 311-321) and index. |
| ISBN: |
9780470267714 0470267712 |