Hey, Whipple, squeeze this : a guide to creating great ads /
Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media.
| Основен автор: | Sullivan, Luke. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
2008.
|
| Издание: | 3rd ed. |
| Серия: |
Adweek series
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=219863 |
| Подобни документи: |
Print version::
Hey, Whipple, squeeze this. |
Съдържание:
- Salesmen don't have to wear plaid : selling without selling out
- A Sharp pencil works best : some thoughts on getting started
- A Clean sheet of paper : making an ad
- the broad strokes
- Write when you get work : making an ad
- some finer touches
- In the future, everyone will be famous for 30 seconds : some advice on making television commercials
- But wait there's more! : does direct-response TV have to suck?
- Radio is hell, but it's a dry heat : some advice on working in a tough medium
- Big honkin' ideas : hitting on every cylinder
- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge
- Only the good die young : the enemies of advertising
- Pecked to death by ducks : presenting and protecting your work
- A Good book or a crowbar : some thoughts on getting into the business
- Making shoes versus making shoe commercials : is this a great business of what?