Visual persuasion : the role of images in advertising /
With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
Основен автор: | Messaris, Paul. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Thousand Oaks ; London ; New Delhi :
Sage Publications,
℗♭1997.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474113 |
Подобни документи: |
Print version::
Visual persuasion. |
Резюме: |
With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written. |
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Физически характеристики: |
1 online resource (xxii, 297 pages) : illustrations |
Библиография: |
Includes bibliographical references (pages 275-288) and index. |
ISBN: |
9781452263625 1452263620 9781452233444 1452233446 |