Корично изображение Електронна книга

Visual persuasion : the role of images in advertising /

With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Основен автор: Messaris, Paul.
Формат: Електронна книга
Език: English
Публикувано: Thousand Oaks ; London ; New Delhi : Sage Publications, ℗♭1997.
Предмети:
Advertising > Psychological aspects.
Visual communication.
Commercial art.
Publicite > Aspect psychologique.
Communication visuelle.
Art publicitaire.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertenties.
Beeldcommunicatie.
Psychologische aspecten.
Communicatiemiddelen.
Semiotiek.
Bildwerbung.
Werbepsychologie.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474113
Подобни документи: Print version:: Visual persuasion.
Съдържание:
  • A theory of images in advertising. Image as simulated reality. Pictures and reality
  • Visual form and style
  • Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage
  • Showing the unspoken
  • Epilogue : ethics of visual persuasion.

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