Reconnecting marketing to markets /
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...
| Други автори: | Araujo, Luis, 1959-, Finch, John., Kjellberg, Hans. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford University Press,
2010.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=694162 |
| Подобни документи: |
Print version::
Reconnecting marketing to markets. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=694162 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5410 .R43 2010eb |
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