Reconnecting marketing to markets /
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...
| Други автори: | Araujo, Luis, 1959-, Finch, John., Kjellberg, Hans. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford University Press,
2010.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=694162 |
| Подобни документи: |
Print version::
Reconnecting marketing to markets. |
| Резюме: |
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. |
|---|---|
| Физически характеристики: |
1 online resource (xv, 275 pages) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780191738043 0191738042 9780191029417 0191029416 |