Reconnecting marketing to markets /
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...
| Други автори: | Araujo, Luis, 1959-, Finch, John., Kjellberg, Hans. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford University Press,
2010.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=694162 |
| Подобни документи: |
Print version::
Reconnecting marketing to markets. |
Съдържание:
- Consumption, materiality, and markets /
- E. Shove and L. Araujo
- Reconnecting marketing to "market-things" :
- how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) /
- F. Cochoy
- Exchanging agencies :
- the case of NetOnNet /
- J. Hagberg
- Product tastes, consumer tastes :
- the purality of qualifications in product development and marketing activities /
- S. Dubuisson-Quellier
- Governing firms, shaping markets :
- the role of calculative devices /
- F. Azimont and L. Araujo
- Markets are trading zones :
- on the material, cultural, and interpretative dimensions of market encounters /
- J. Finch and S. Geiger
- Tinkering with market actors :
- how a business association's practices contribute to dual agency /
- L. Fries
- The unexpected effects of gas market liberalization :
- inherited devices and new practices /
- T. Reverdy
- Marketing on trial :
- the SAS EuroBonus case /
- H. Kjellberg
- Trading bads and goods :
- market practices in Fair Trade retailing /
- D. Neyland and E. Simakova
- Marketing as an art and science of market framing :
- commentary /
- M. Callon
- Connecting to markets :
- conclusion /
- L. Araujo, J. Finch, and H. Kjellberg.