Fables, fashions, and facts about advertising a study of 28 enduring myths /
"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned wi...
| Основен автор: | Jones, John Philip. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2004.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=467095 |
| Подобни документи: |
Print version::
Fables, fashions, and facts about advertising. |
| Резюме: |
"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising."--Jacket. |
|---|---|
| Физически характеристики: |
1 online resource (xvii, 310 pages) |
| Библиография: |
Includes bibliographical references (pages 245-251) and index. |
| ISBN: |
9781452222097 1452222096 9781452204611 1452204616 |