Challenges for the trade in central and southeast Europe
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international t...
| Други автори: | Renko, Sanda., Knezevic, Blazenka. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Bingley, U.K. :
Emerald,
2013.
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| Серия: |
International business and management series ;
v. 29. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=605078 |
| Резюме: |
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers. |
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| Физически характеристики: |
1 online resource (xii, 171 pages) : illustrations. |
| ISBN: |
9781781908334 1781908338 |
| ISSN: |
1876-066X ; |